Manuel Sanchez Gomez
London, (EFE).- Between 25,000 and 50,000 euros. That’s the price range to see Roger Federer last. Laver Cup ticket prices have soared thanks to the Swiss, who will delight the public with his latest racket at London’s most exclusive event.
And that Laver does not cease to be a de facto exhibition tournament, although now it has the support of the ATP and counts wins and losses for the official count of the circuit. Of course, it does not distribute points for ranking.
But the tournament, organized by TEAM8, the representation company that Federer himself runs together with his lifelong agent, Tony Godcic, remains a unique part of the circuit, pitting Europe’s best players against players from the rest of the world and for them in the same doubles team as Federer and Rafael Nadal. Seeing unique scenes to enjoy together, or the Swiss and Novak Djokovic as a couple on court.
Adding to the ill-fated last-minute surprise of being together with the ‘Big Four’ of Nadal, Federer, Djokovic and Andy Murray for the first time in history is the fact that this will be the last tournament for the Swiss, who will not play an official tournament after this weekend.
It broke the bank on ticket prices. A ticket for the tournament, months in advance, on the official website, at a maximum price of 375 pounds (430 euros), an amount consistent with the economic level of the British capital, accustomed to pay thousands of euros to participate in Wimbledon. .
Indeed, the London public is not surprised by this price list, since the Masters Cup, the crown jewel of the ATP, has been played at London’s O2 for thirteen years. Same scenario as this Laver Cup, whose price has skyrocketed.
Entering the tournament is like finding the golden ticket in Willy Wonka’s chocolate factory. The only difference is that this time chocolate bars will not seek fortune, but will go to resale.
The most expensive tickets, for Friday, when Federer plays, cost between 25,000 and 50,000 euros. One last golden opportunity to bring down the curtain on a 24-year career that has spanned 20 Grand Slams, 310 weeks at the top, 103 titles, two Olympic medals and more than 1,250 victories. In addition to earnings alone, the prize reached 130 million euros.
To support Laver, a tournament now in its fifth edition, Federer has the support of the Australian Tennis Federation, the US Federation and Brazilian banker Jorge Paulo Lehmann.
In addition, there are several brands that have not hesitated to join Federer’s initiative, which since its inauguration in Prague in 2017 has become Chicago, Prague and Boston, and after London will fly to Vancouver in 2023 and Berlin in 2024.
The main sponsors of the event are Rolex, Credit Suisse and Mercedes Benz, brands that are also associated with Federer, feeding them several million euros each year.
To this we must add Uniqlo’s presence at the O2, the clothing brand that clothed Federer and showered him with 300 million over ten years. The Japanese provide clothing for all tournament employees.
The tournament’s ‘Fan Zone’ includes racket brand majors, courier company UPS, the Swiss Tourist Office, which has a reserved area at the O2 exit, and even the Rafael Nadal Academy, which sponsors its training program here. Manacore