Logroño, (EFE).- The Würth La Rioja Museum, focused on contemporary art and which has only been 15 years since its inauguration, systematically “wants to grow around education, not just focusing on people who are interested in art”. “To reach a very broad audience”.
This was said by the director of Ife, Sylvia Lindner, who explained that the museum’s “biggest challenge” for the coming years is “its social and educational commitment to society and its public”, an objective that they have to do. “Complete Reference”.
Lindner highlighted the museum’s conviction, which will surpass half a million visitors in 2021, that “art and culture are somehow able to transform society and reach it in a special way”, for which “this will always be the roadmap” that it will follow.
“We want to continue growing around education, which we believe is very fundamental”, as stated by example that “we have done a lot of work with projects for people with disabilities and some experimental work for people with Alzheimer’s”, he underlined .
As a more immediate challenge, he recalls that the Würth La Rioja Museum, between October 6 and 8, will host the 21st conference of the Department of Education and Cultural Action in Museums (DEAC), which will coincide with its fifteenth anniversary, which he calls “a defined as “significant milestones that mark the before and after”.
He noted that the museum he directs has “contributed a special theme to education and learning among museums”, an “educational and educational” work for visitors.
“We are proud to know that there are people who, at a certain moment, did not show a particular interest in contemporary art and over the years, have participated and repeated our activities”, he highlights.
These activities have changed in the last two years as a result of the Covid-19 pandemic, he assured, and some have not yet been restarted that “are highly demanded by the public and can be readjusted, but I really want to do it. The rhythm we want is Pick it up”.
Lindner mentioned an initiative of this entity “most demanded” by the public, such as the summer program “at night, the sound of the museum”, which “will return, perhaps, be redirected to some points that we thought we should improve. , updates and changes.
During the pandemic, “we realized that we can reach a much more distant audience without needing to be physically here”, pointed out the museum’s director, a place with “a very loyal and very close audience. Proximity”.
“This was something that we did not consider before the pandemic and we are now developing in a different way, because we are reaching an audience that we did not think of reaching,” he emphasized.
He says the museum is pleased with the route they have taken over the years and “with the special reception it has received from the public, as well as the sensation and experience”.
“I think that, when we started, we didn’t know very well what the philosophy was, a lot of people asked us what we were doing in an industrial estate, and I think that now it’s clear what the philosophy is: combining, ways into something. , with art and culture it is art and work”, emphasized the director of the Worth Museum//www.museowurth.es/
Located in the El Sequeiro industrial estate in Agoncillo, next to the Wirth factory in La Rioja, the museum has an exhibition program based on the private collection of the Wirth Group, founded in the 1960s.
The collection, considered one of the most outstanding private contemporary art collections in Europe, specializes in artworks from the late 19th century to the present day.
By Sergio Jimenez Foranda