Mon. Sep 26th, 2022

Victor Marty

Barcelona, ​​(EFE).- Rudy Fernandez, captain of the Spanish basketball team, won his 11th medal in Berlin, sixth gold, leading a new generation on the court and his autobiography ‘Never Stop’, inspired by Nike founder Phil Knight and his resilience. A book given to him by Raul González Blanco and his family, who were with him with concentration and served as encouragement in a tournament that ended with a great victory over France (88-76) in the final.

‘Never stop’. It’s the story of Phil Knight’s business boom, which fits perfectly with the unpredictable trajectory of the Spanish team. A title that shocked European basketball, and witnessed a revolution of a concept, the family, as an archetype of a human group, led by Jorge Garbajosa in the leadership of the federation and Sergio Scariolo in HR management on the bench.

Rudy was celebratory, remembering his dead father. During EuroBasket, between triples and triples, Rudy Fernandez enjoyed a book that chronicled the beginnings, takeoffs and successes of the North American multinational.

The pace in a basketball championship is frantic. With matches every two days, training sessions, recovery sessions, meetings to analyze opponents, media appearances and all, the players also enjoy free time.

In the thick of the election, Sergio Scariolo’s students played ‘Pocha’; (card games), they watch television series, they visit Tbilisi, the city that played in the group stage of Spain, and Berlin – walked through Berlin – and they had free time to devote to reading.

‘Never stop’, on his suitcase

To face the long concentration in the suitcase of Captain Rudy Fernandez, a book is never lost. ‘Never Stop’, the autobiography of the founder of Nike, is taken for this edition of EuroBasket.

Mallorcan escort became interested in the portrait of the founder of the American multinational after reading a piece of biography of Tiger Woods. But the book ‘Never Stop’ was not bought by Rudy, but a gift from the family of Raul González Blanco, his neighbor in Madrid.

In his memoir, Phil Knight first tells the story behind the sporting goods company founded in 1962 and billions of dollars 60 years later.

It all started with a simple idea from a young man in Oregon who wanted to import high quality sports shoes from Japan. From billings of 8,000 euros in the first year of life, the company went public in the early 1980s. And this is essentially the period that Knight describes in the book published in the United States in 2016.

In twenty years, according to Nike’s founder, he took many risks and suffered multiple setbacks such as distribution problems and intense competition. And of course, the process of creating the brand name is explained, from being called Blue Ribbon in the 70s to taking its current name in honor of Nike, the Greek goddess of victory.

It all stemmed from a dream of Jeff Johnson, a college friend Knight worked with, who lay in bed in the middle of the night and saw the name in front of him, as explained in the book.

Knight’s memoir impressed Microsoft founder Bill Gates, who called it a “refreshingly honest reminder of what the road to business success really looks like.”

“It’s a messy, dangerous and chaotic journey full of mistakes, endless struggles and sacrifices. Indeed, page after page of Knight’s story seems inevitable that his company will end in failure,” Gates wrote on his blog. And despite this, Knight hoards, 60 years after its conception, a fortune of more than 40 billion dollars according to the list of Forbes.

His story has gripped Rudy Fernandez, Nike’s ‘man’ since his first year as a professional.

At 37, the Real Madrid player is a leader both on and off the floor of a Spanish team under construction. Without the Gasol brothers and Ricky Rubio, the Spanish basketball legend put together a young and inexperienced team that revolutionized EuroBasket.

Like Knight, the history of the Spanish basketball team at the 2022 Eurobasket would also deserve a book.

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