Madrid, (EFE).- The impact of major sporting events on the tourism industry and its growing impact on the economy was the focus of the Tourism and Sports Forum organized this Thursday by EFE Sport Business in collaboration with Best Option Media.
Mutua Madrid Open Director Feliciano López, La Vuelta Ciclista e España General Director Javier Guillen, DAM Communications Director Fede Segara and CEO Department of Tourism and Sports Director Inmaculada Benito agreed on the link between the two. sector, to generate 3.1 million trips to Spain due to sports and 1,379 million euros in related spending.
Tennis players and directors of the Madrid tournament presented data from a study by the European University of Madrid, which put the same impact as last year at 130.9 million euros, an average spend of 644 euros per visitor, and an average stay of 5.4 days for fans from abroad.
“26% of the guests are foreigners, 1 in 4, from 50 different nationalities and 35% from other regions of Spain. They are very interesting statistics. In terms of tourism in the city, this is an important compliment because these people live, consume and go out in Madrid, ” he said.
According to him, it is Madrid’s “position of the city” on an international level, which “understands that the tournament gives it incredible international visibility.”
“Next year we have a tournament of about 15 days for men and women and more people will come to see us. Madrid’s name is seen all over the world. When I go to many cities, many people tell me that they want to come and learn about Spanish culture,” he added, after confirming that he will play some tournaments next season before he retires.
La Vuelta’s general director, Javier Guillén, assured that the Spanish tour “sells tourism assets and territories to 400 million visitors” for three weeks and “is present in 180 countries”, with an audience of around 400 million visitors at the end. The same.
“We have an advantage and that is to show a great brand, we also show a product with beaches, monuments and landscapes. When La Vuelta announces that it has reached a new place, or just after it passes, there is a niche of people who are with it. will meet and try to do it by bicycle. It is an important tourism fabric thanks to which La Vuelta values it”, he points out.
Guillen emphasized that “cycling has the ability to go from a city to a city” and “it is a matter of pride that La Vuelta passes through your land”, although he advanced that even if the 2023 route is not closed, the round “could go out of Spain” . “We want there to be an international touch,” he said.
The impact of sport on Spanish GDP
Inmaculada Benito, director of the tourism and sports department of the CEO, spoke of the impact of sports on the Spanish GDP, “which amounts to more than 39,000 million”, and “the connection of sporting events to the hotel industry since the 70s” % of weekend trips made due to sports go to hotels».
“At CEO we work to recognize the work of the sports industry so that it occupies its rightful place. Thanks precisely to sports, there are destinations that are open in low and mid-season,” he commented.
Fede Segarao, communications director of Farm Dam, sponsor of FC Barcelona and owner of the World Paddle Tour, said that the alliance represents a company with a history of 146 years, which “would not be today if it were not for sport».
“We invite 22,000 people to experience a sporting event through our sponsorship. 40% of these do not live in the city. It creates an economic activity for Spain. Sports has given us a tremendous platform to promote our brand and associate with the values of sports. 60 years ago the company saw an opportunity to introduce itself to sports”, he concluded.
Web version: Marina Gonzalez